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There’s a strange contradiction in the diet world. Everyone seems to accept it without question…
Think about it… Almost every diet, weight loss pill, supplement or program is encouraging you to consume MORE of something.
Weird right?
No one is talking about how to make it easier to eat less.
They try and convince you that eating less is hard, scary, bad for you, and that it’s just not appropriate… and they leave out the fact that it’s the only sustainable solution to permanent weight control.
Now, Brad’s permanent solution to weight loss is not new. As far back as ancient Greece the famous philosophers of the day were promoting the same principles found in Eat Stop Eat.